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Benefits

The bag you actually have on you.

A tote in a drawer is not a tote. Everything below is about closing that gap.

Why people carry one

The bag you actually have on you.

A tote in a drawer is not a tote. This one is already on your keys.

  • Grocery runs

    Skip the checkout bag charge. Unfold, load, go.

  • Travel & overflow

    Flat in your case until the trip home needs one more bag.

  • Market & farm stands

    Wide base sits upright. Produce doesn't tumble.

  • Gym & beach

    Shake it out, fold it away, clip it back on.

  • Car boot kit

    Keep two clipped in the glovebox for unplanned stops.

  • Everyday overflow

    For the days your tote was the wrong size.

Where it goes

Clipped on, out of the way.

  • On your keys — Carabiner clip, pocket-sized folded.

    On your keys

    Carabiner clip, pocket-sized folded.

  • In the glovebox — Two of them take no real space.

    In the glovebox

    Two of them take no real space.

  • In a backpack — Flat against the back panel.

    In a backpack

    Flat against the back panel.

  • On a stroller — Clips to the handle bar.

    On a stroller

    Clips to the handle bar.

The honest comparison

Why the bag you own isn't working.

  • Canvas totes stay at home.

    Too bulky to carry on the chance you'll need one. This one clips to your keys, so it's never a decision.

  • Store-bought plastic bags split.

    Polyester canvas with reinforced seams carries a full shop without a sound. You stop buying bags at the till.

  • Foldable bags never re-fold.

    The pouch is sewn to the bag. Stuff it back in, pull the cord, clip it on. Two seconds, no origami.

Someone carrying a loaded FoldNAway tote out of an outdoor market

Folds to nothing. Carries everything.

Full-size tote open, keyring-sized folded

How it folds

Two seconds, both directions.

  1. 01

    Unclip

    Pull the pouch off your keyring.

  2. 02

    Shake out

    The bag falls open on its own.

  3. 03

    Load it

    Opens to a full-size tote.

  4. 04

    Stuff & clip

    Push it back in the pouch, clip on.

Side by side

Against what you're using now.

FoldNAway compared with a canvas tote and a store plastic bag
FoldNAwayCanvas toteStore plastic bag
Always with youYesNoNo
Carries a full shopYesYesNo
Folds to keyring sizeYesNoNo
Re-folds in secondsYesNoNo
Reusable for yearsYesYesNo
Costs nothing per useYesYesNo

Ready

Stop deciding whether to bring a bag.

Clip one on your keys. Forget about it until you need it.

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